Sealy Beds - A new beginning

If 2008 presented the challenge to the bedding industry then 2009 will be all about the answers. The eyes of the industry are on the main players including Millbrook, Harrison and the world's biggest bed brand - Sealy. Operated under license in the UK by The Silent Night Group, Sealy have been a success story over the past 10 years. These are challenging times for the bedding industry and Sealy have responded in principal with arguably the most major of all contracts - Tesco. Naturally the Tesco product will not be an equivalent to that available in your local retail store and it surely questions the validity of a manufacturer who are looking to work with retailers who display their product. The retailer should fear not! Argos have long held the biggest market share within the furniture industry without ever displaying any of their furniture. This is the market that Tesco are after and Argos's steep furniture decline over the last 12 months and the transferring of several staff from Argos to Tesco supports this intent.

The future for the Sealy stockist is a bright one, a new look to their range is due to be launched and Tesco will increase brand awareness across the board. The RPC and Pure Mattress collections are re-positioning Sealy in the middle of the market. Value for money and a strong brand name should prove an effective money maker for both Sealy and their stockists over the coming years.

Shown in the picture above is the Sealy Windermere which has a deep pillow box top and contains visco elastic memory foam. Posturepocket Unicase springs are supported by a torsion sprung divan base. Please contact Allen & Appleyard on 01565 634 049 with any questions regarding the Sealy Windermere or any other bed within the Sealy range.